Picture: Levi's Men's 550 Relaxed-Fit Jean
After the '70s were over, things got more relaxed - —including our jeans. In 1985, we introduced the 550 jean. It had the same quality and craftsmanship as the original 501 style, but with more room in the seat and thigh. Today, it's the comfortable classic for guys who want a relaxed look.
More than 140 years after inventing the blue jean, one thing is clear: Levi’s clothes are loved by the people who wear them - from presidents to movie stars, farmers to fashion icons, entrepreneurs to the everyman. 'Live in Levi’s’ asserts with confidence and pride that Levi’s clothes are indeed for everybody who’s not just anybody.
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